Thursday, February 24, 2011

Contemporary Icons: Assignment 2-2

The international pink ribbon symbolizes breast cancer awareness. The first known use of a pink ribbon in connection with breast cancer awareness was in the fall of 1991, when the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. The pink ribbon was adopted as the official symbol of National Breast Cancer Awareness Month the next year, in 1992. The Starbucks logo is a nationally recognized symbol as well. It logo is based on a sixteenth-century Norse woodcut; a mermaid encircled by the company name.  Throughout the world, the Twin Spires are a recognized landmark and have become visual symbols of Churchill Downs and its most famous race, the Kentucky Derby.
Simply stated, I chose the pink ribbon breast cancer awareness icon as it is something everyone recognizes. Whether we have had a personal, familial, or distant experience with breast cancer, we know the importance of its awareness and our fight for a cure. Starbucks coffee has become an office staple in recent years. With the introduction of flavored coffees, lattes, and cappuccinos, many Americans are now indulging themselves in the Starbuck experience. I enjoy a coffee treat every once in a while myself. Oh, the twin spires. I chose this icon as it represents the history of Churchill Downs and the experience of the Kentucky Derby.
To me, the pink ribbon signifies the plight our great nation has made toward finding a cure for breast cancer; the Race for a Cure; the many women who have lost their lives to this grave disease. The Starbucks icon is an indication of pleasure, in my opinion. It gives a great start to your day, a moment of solitude and enjoyment prior to working your nose to the grindstone. The Kentucky Derby icon is oh so reminiscent of good fun, socializing, and other experiences.





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